Best sales schlock ever

I've been inundated with a lot of tchotchkes throughout my career. At first it was fun: the first trade show I attended two months out of undergrad was during the .com boom 1.0, and I raced around the Javitz cramming as much blinking and bouncing crap into my free attache as possible. I still use the LL Bean tote from MagazineOutlet.com's launch party at the Rainbow Room.

But soon the oversized tee shirts and business card holders and blinking plastic balls get old. Yeah, I've found some ways to repurpose them -- just ask my family, the proud recipients of many a Google fleece blanket or LowerMyBills translucent green piggy bank. But most of the shlock is unoriginal. C'mon, how many plastic containers of mints can a girl stand?

But I just opened what may classify as the best sales schlock of all time. Congrats to pay per call network ingenio, who sent me a box containing:

• ingenios high performance cereal (think cheerios; wish i had a cammyra on me)
  
• ingenio branded spoon
  
• ingenio branded bowl
  

Sure, I had a chocolate cupcake and some apple cake over esprsso this morning, but guess who is going to trot over to the pantry for some parmalat over ingenios?

And maybe I'll even check out their booth at Ad Tech and see if there's anyway to work with them.